At Jeeny, I approached design as a systems problem, working closely with product, engineering, and operations to identify friction points across the mobility experience. Rather focusing only on interfaces, I analyzed end-to-end user journeys, especially around booking and wallet interactions to understand where users dropped off, hesitated, or faced inconsistencies. From there, I led the redesign of these core flows with a focus on clarity, speed, and reliability for both riders and captains.

Beyond individual features, I treated the platform as a connected ecosystem. I contributed to building and scaling a unified design system that aligned rider, captain, and internal tools under a consistent framework. This not only improved usability across touchpoints but also created a more efficient design-to-development workflow. The outcome was a more cohesive experience with reduced friction in critical journeys and a scalable foundation to support Jeeny’s growth across multiple markets.

Impact
• Improved signup conversion by 12%
• Reduced booking friction in critical ride flow
• Scaled components across rider & captain apps